Commercialize

It does not have to be the "Game of the Year". You should be aware that there are many good games and ideas out there and that it will also need luck, relations and the right timing to have one's games published by one of the game publishers.

Distribution as key element

After some refusals, many authors begin to think of founding their own enterprise and do it all by themselves. In view of the technial improvement, a product today can be much more easily be realized than some year ago. Also at smaller print-runs.

However, the most critical point often is that people tend to forget the selling strategy. One will be able to sell game at the big fairs, but what beside that? How to sell off the remaining copies? Unfortunately, there are many examples of private bankruptcies deriving from that problem.

So please think also of a realistic distribution marketing!

When deciding on one's own publishing unit, our community of small publishers, Spiel direkt, may be a good solution.

Eine gemeinsame Vermarktungsplattform ist übrigens die Genossenschaft Spiel direkt, an welcher auch unser Verlag Mücke Spiele angeschlossen ist.