Difference between revisions of "Commercialize"

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(Created page with "center|1000px Es sollte nicht gleich das "Spiel des Jahres" sein, das Ihnen als Ziel vor dem Auge schwebt. Es sollte Ihnen bewusst sein, dass es viele hervorr...")
 
 
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[[Datei:ziel.jpg|center|1000px]]
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[[File:E06 comic.jpg|center|800px]]
  
Es sollte nicht gleich das "Spiel des Jahres" sein, das Ihnen als Ziel vor dem Auge schwebt. Es sollte Ihnen bewusst sein, dass es viele hervorragende Spielkonzepte gibt und zudem auch Glück, Beziehungen und der richtige Zeitpunkt eine Rolle spielen, wenn es darum geht, ein Spiel bei einem Verlag erfolgreich unterzubringen.
 
  
'''Vermarktung oft ein Schlüsselkriterium'''
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It does not have to be the "Game of the Year". You should be aware that there are many good games and ideas out there and that it will also need luck, relations and the right timing to have one's games published by one of the game publishers.
  
Angesichts zahlreicher Absagen von Spieleverlagen sind in der jüngeren Vergangenheit viele Autoren den Weg gegangen, ihr Spiel selber umzusetzen und somit den eigenen Verlag zu gründen. Mit Blick auf die technischen Möglichkeiten ist das inzwischen auch mit kleineren Auflagen durchaus möglich geworden.
 
  
Woran es aber immer wieder hakt ist das '''Fehlen einer wirklichen Verkaufsstrategie'''. Sicherlich kann man auf der SPIEL in Essen schon einige Spiele verkaufen, aber was kommt danach? Wie verkauft man die restlichen Spiele? Leider gibt es doch einige Fälle von privaten Insolvenzen, die aus dieser Problematik entstanden sind.
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[http://www.spielmaterial.de/PoweredENG.pdf '''Powered by Mücke Spiele''':] Here you find detailed information on how we can support the development, production and marketing/sales of your game.
  
Daher der gute Rat: '''Nicht nur ein perfektes Spiel entwickeln, sondern direkt das Vermarktungskonzept mit dazu !'''
 
  
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In general, there are two ways for marketing your games:
  
Grundsätzlich gibt es für das eigene Spiel zwei Strategien:
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* Searching for publishers
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* Founding your [http://www.spieleerfinden.de/wiki_en/index.php?title=Publish own publishing unit]
  
* Die Verlagssuche
 
* Den [[verlegen|Eigenverlag]]
 
  
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== Distribution as key element==
  
Eine gemeinsame Vermarktungsplattform ist übrigens die Genossenschaft [[Spiel direkt|Spiel direkt]], an welcher auch unser Verlag Mücke Spiele angeschlossen ist.
 
  
[[Bild:Spieldirekt.jpg]]
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After some rejections, many authors begin to think of founding their own company and to do it all by themselves. In view of the technical developments, a product today can be much more easily be realized than some years ago. Also at smaller print-runs.
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However, often the most critical point is that people tend to '''forget the selling strategy'''. One will be able to sell game at the big fairs, but what besides that? How to sell off the remaining copies? Unfortunately, there are many examples of private bankruptcies deriving from that problem.
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So please think also of a '''realistic distribution marketing!'''
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 +
 
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== Support by www.spielmaterial.de==
 +
 
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If you decide for your own publishing house, '''we can support you with the following tools''':
 +
 
 +
 
 +
=== Shop www.spielmaterial.de===
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Part of www.spielmaterial.de is a section wih games. Publishers that have produced their games with us or have bought components of these games from us can place such games free-of-charge there. If not, publishers can use our services by paying a commission.
 +
 
 +
=== Wholesaling / Spiel direkt e.G.===
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When deciding on your own publishing unit, our community of small publishers, [http://www.spiel-direkt.eu Spiel direkt], is a perfect solution for you. Joining our co-operative is an easy and financial affordable way to start with distribution to retailers worldwide.
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More details at [http://www.spiel-direkt.eu www.spiel-direkt.eu]
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[[File:Spieldirekt.jpg]]
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=== Fulfillment===
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If you decide for your own publishing unit, please note that we also offer '''Fulfillment''', meaning the logistics of distribution. You sell your game on your or external platforms, we store and send out the games. Our own storage and office is in Mönchengladbach, approx. 30 km from Düsseldorf/Germany.
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See the '''example''' for a big game of 2 kg:
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<li>Shipping costs 4.80 EUR net per sending
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<li>Service fee 0.50 EUR net per order
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<li>pick fee 0.15 EUR net per game
 +
<li>shipping material 1.15 EUR net per sending
 +
<li>storage 5 EUR net / month per pallet

Latest revision as of 20:52, 9 September 2020

E06 comic.jpg


It does not have to be the "Game of the Year". You should be aware that there are many good games and ideas out there and that it will also need luck, relations and the right timing to have one's games published by one of the game publishers.


Powered by Mücke Spiele: Here you find detailed information on how we can support the development, production and marketing/sales of your game.


In general, there are two ways for marketing your games:


Distribution as key element

After some rejections, many authors begin to think of founding their own company and to do it all by themselves. In view of the technical developments, a product today can be much more easily be realized than some years ago. Also at smaller print-runs.

However, often the most critical point is that people tend to forget the selling strategy. One will be able to sell game at the big fairs, but what besides that? How to sell off the remaining copies? Unfortunately, there are many examples of private bankruptcies deriving from that problem.

So please think also of a realistic distribution marketing!


Support by www.spielmaterial.de

If you decide for your own publishing house, we can support you with the following tools:


Shop www.spielmaterial.de

Part of www.spielmaterial.de is a section wih games. Publishers that have produced their games with us or have bought components of these games from us can place such games free-of-charge there. If not, publishers can use our services by paying a commission.

Wholesaling / Spiel direkt e.G.

When deciding on your own publishing unit, our community of small publishers, Spiel direkt, is a perfect solution for you. Joining our co-operative is an easy and financial affordable way to start with distribution to retailers worldwide.

More details at www.spiel-direkt.eu

Spieldirekt.jpg

Fulfillment

If you decide for your own publishing unit, please note that we also offer Fulfillment, meaning the logistics of distribution. You sell your game on your or external platforms, we store and send out the games. Our own storage and office is in Mönchengladbach, approx. 30 km from Düsseldorf/Germany.

See the example for a big game of 2 kg:

  • Shipping costs 4.80 EUR net per sending
  • Service fee 0.50 EUR net per order
  • pick fee 0.15 EUR net per game
  • shipping material 1.15 EUR net per sending
  • storage 5 EUR net / month per pallet