Commercialize
It does not have to be the "Game of the Year". You should be aware that there are many good games and ideas out there and that it will also need luck, relations and the right timing to have one's games published by one of the game publishers.
In general, there are two ways for marketing your games:
- Searching publishers
- Founding of your own publishing unit
Contents
Distribution as key element
After some refusals, many authors begin to think of founding their own enterprise and do it all by themselves. In view of the technial improvement, a product today can be much more easily be realized than some year ago. Also at smaller print-runs.
However, the most critical point often is that people tend to forget the selling strategy. One will be able to sell game at the big fairs, but what beside that? How to sell off the remaining copies? Unfortunately, there are many examples of private bankruptcies deriving from that problem.
So please think also of a realistic distribution marketing!
Support by www.spielmaterial.de
If you decide for your own publishing hosue, we can support you with the following tools:
Shop www.spielmaterial.de / www.small-publisher-games.com
Part of www.spielmaterial.de is the section small publisher games. In this section, customers can find games of numerous smaller publishers from all over the world. Publishers that have produced their games with us or have bought components of these games from us can place such games free-of-charge there. If not, publishers can use our services buy paying a commission.
Wholesaling / Spiel direkt e.G.
When deciding on your own publishing unit, our community of small publishers, Spiel direkt, is a perfect solution for you. Joining our co-operative is an easy and financial affordable way to start with distribution to retailers worldwide.
More details at www.spiel-direkt.eu
Fulfillment
If you decide for your own publishing unit, please note that we also offer Fulfillment, meaning the logistics of distribution. You sell your game on your or external plattforms, we store and sent out the games. Own storage and office is in Mönchengladbach, approx. 30 km von Düsseldorf/Germany.
See the example for a big game of 2 kg: